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The AI-Native Growth Engineer for Mobile Apps

AI that replaces your growth team: it runs four versions of every step of your users' journey, live at once, and keeps what makes them stay.

Don't pay if we don't improve your activation.

The learning loop, step by step

Morrow Self onboarding screen asking which parts of your life you most want to move forward, with selectable chips.
Variant C · in Morrow Self

Step 01

Onboarding

Four onboarding flows run live at once. Wire keeps the one that gets more people through.

Onboarding, live in Morrow Self.

Real Morrow Self screens. Variant tests shown illustratively.

Wire wires into your app with Claude skills and an MCP server. See the docs

Watch it run

See the whole loop, start to finish.

A narrated walk through Wire running the journey, from observe to act.

Built on apps we ship ourselves

  • Morrow Self logoMorrow Self
  • CasaInnov logoCasaInnov
01

The missing hire

The role every mobile startup is missing

Developer. Ships the app.
✓
Designer. Makes it feel right.
✓
Analytics. Shows you where users drop.
✓
Growth engineer. Acts on the drop. Almost no one has this.
✗ missing

AI made building your app almost free. Learning what keeps users didn't get faster. It's still instrument, wait three weeks, guess again. Wire is that role, running continuously inside your app.

Wire is that role: the growth engineer your app doesn't have.

03

Not another analytics tool

Analytics stops at the chart. Wire starts there.

Analytics stops at
Users dropped on screen 2.
Day-7 retention is 9%.
A chart. A meeting. A guess.
Wire keeps going
Here are four fixes, running now.
B wins. It's already live.
A trigger, a route, your real ICP.

Analytics tells you where they left. Wire tests four ways to keep them.

04

Proof

The loop found the words that sell the app.

Wire ran on a live consumer app I operate first. It runs twenty variants across the whole user journey on its own, discovered who the real users were, and surfaced the messaging that moved installs from a hundred a day to a thousand. That was not a funnel tweak. The loop told us what to say.

20

variants running across the whole user journey

93%

onboarding completion, then frozen

100 → 1,000

installs a day, same app

250k

Mindshine monthly users, app later acquired

9M

DocMorris monthly users

20+

apps shipped

Wire runs on my own apps first.

The founding cohort

15 founder seats get Wire free: all four surfaces, the AI reports, analytics, and a 30-minute install call with me. 3 filled, 12 open. Then the door closes.

See the full offer

This is the console, live

Real numbers from a live app running on Wire AI

console / overview
Wire AI console stat: 844 people finished onboarding, 88% of the 955 who started.
844 finished onboarding, 88% of the 955 who started.
console / experiments
Wire AI console experiments table showing onboarding variants A, B and C, with variant C leading at a 95% goal rate.
The AI runs A/B/C on your onboarding. Variant C leads at 95%, no app release.
05

Pricing

Don't pay if we don't improve your activation

Analytics is free to 1M events a month, forever, on any app. 15 founder seats get the whole engine free, 3 filled. After the cohort, plans run by monthly active users from €49 a month, with no usage meter on experiments.

See pricing
06

FAQ

Questions founders ask

In the EU, on eu-central-1. Serverless, no shared database.

No. Claude runs by default. Switch to OpenAI or GPT-4o-mini with one setting.

Yes. Wire AI renders native React Native components you ship in your own binary. No WebView, no remote code.

It retries, then degrades to your static base questions. The user always finishes.

An afternoon. Install wireai-rn, call initWireOnboarding({apiKey, serverUrl}), render.

Analytics is free to 1M events a month, forever, on any app. 15 founder seats get the whole engine free in the founding cohort, 3 filled. After that, plans run by monthly active users from €49 a month, and there is no usage meter on experiments. Don't pay if we don't improve your activation.

Founding cohort

Find out why your users leave

Don't pay if we don't improve your activation. I run the first teardown on your live app and send back exactly what to fix.