You pay for every signup. A generic onboarding loses most of them before they reach the value moment.
AI finds what makes your users stay.
You bring the users. The AI runs a discovery onboarding for each one, shows them the value they came for, and gathers the feedback that keeps them coming back.
It runs as a loop. Discover, show value, guide, listen, learn, repeat.
Activation is when a user reaches the value they came for, and comes back.
See it run
A discovery onboarding, running live
Generated per user with Wire AI. One question at a time, picked and worded by the model, rendered as native cards.
The full onboarding flow, generated per user and streamed to native components. One question at a time, picked and worded by the model, rendered by Wire AI.
A real app
Morrow Self runs its activation on Wire AI
Morrow Self is a shipping mobile app. Its activation flow is generated per user and rendered as native cards, the same engine in the demo above.
Visit Morrow Self
The loop
One loop that gets sharper every launch
Seven stages the AI runs for each user, from the first question back into learning.
Tailored discovery questions
The flow opens with questions written for each user, grounded in their prior answers and how they arrived. Native cards, one at a time.
The aha moment
The AI shows them what they came for, fast, before they lose interest.
The Value Bridge
You write about six value slides. The AI picks the two or three that match this user's answers, so the promise lands personally.
App features walkthrough
Gesture hints walk the key features right at the point of need, not a wall of intro slides.
In-app feedback
It asks for a review or a quick answer at the right moment, and reads how each user behaves.
The learning loop
The spineEvery answer, review, and behavior feeds back in. The next user's flow is sharper than the last.
A/B/C testing
Run copy and flow variants side by side. Keep what lifts activation, drop what does not. The AI does the picking.
The feedback, in the open
Read any run like a conversation
Every finished onboarding lands in the console. Open one and see what was asked, what they answered, and where they left. This is a live app running on Wire AI.
The problem
The first session is where you lose them
You pay to acquire every signup. Then a generic onboarding treats them all the same and loses most before they reach the value moment. Across 1,000+ apps, average Day-1 retention sits near 24% (AppsFlyer). Most never open your app a second time.
*~24% Day-1 retention baseline from AppsFlyer's industry benchmarks (sample of ~6B installs).
Built by
Malik Chohra. 9 yrs software, 7 in React Native mobile. App Lead at ScorePlay (Series A $20M; UEFA, Premier League, NBA, NHL, Paris 2024). On the Rx team at DocMorris (9M users; segment driving ~20% of group revenue, growing 33% YoY on Germany's eRezept rollout). Lead mobile at Mindshine (250k MAU; rating 4.3 → 4.9; acquired by Greator, Oct 2022). Also at CoachHub. Building Wire AI, AI Mobile Launcher, and writing Code Meet AI on AI-native mobile.
Pricing
Don't pay if we don't improve your activation
If activation doesn't measurably improve, or the report isn't actionable, I keep working free until it does. You keep the reports either way.
15 founder seats get the whole engine free, 3 filled. Analytics stays free to 1M events a month, forever, on any app. After the cohort, plans run by monthly active users from €49 a month, with no usage meter on experiments.
See the full offer- A 30-minute install call with me, fifteen founder seats only
- All four surfaces, the AI reports, and analytics, free
- A free Activation Teardown on your live app, ending with what to fix
- A/B/C experiments run for you, with no usage meter
Integrate
Your AI tool wires it in
Point your AI coding tool at our MCP server or a Claude skill, and it wires Wire AI into your app for you. Works with React Native today. For everything else, follow the getting started guide.
Free resources
Fix your onboarding before you automate it
The research behind Wire AI, packaged so you can use it without us. Both ship free through the Code Meet AI newsletter.
The Onboarding Psychology Playbook
The psychology Cal AI and Duolingo run (with the published numbers), the six-stage arc, and the measurement loop that finds the one screen losing you users.
Get the playbook Prompt · Copy-pasteThe Onboarding Verification Prompt
Paste it into Claude or ChatGPT, hand over your flow, and get a screen-by-screen teardown: the leak, the fixes, and the events to instrument this week.
Get the promptFAQ
Questions founders ask
Don't pay if we don't improve your activation
Fifteen founder seats get the whole engine free: all four surfaces, the AI reports, analytics, and a 30-minute install call with me. Analytics stays free to 1M events a month, forever. If activation doesn't lift, I keep working free until it does. 15 founder seats, 3 filled.