You pay for every signup. A generic onboarding loses most of them before they reach the value moment.
AI finds what makes your users stay.
You bring the users. The AI runs a discovery onboarding for each one, shows them the value they came for, and gathers the feedback that keeps them coming back.
It runs as a loop. Discover, show value, guide, listen, learn, repeat.
Activation is when a user reaches the value they came for, and comes back.
See it run
A discovery onboarding, running live
Pre-generated variants, served by Wire AI. One question at a time, rendered as native cards, with the answers setting this user's initial app state.
The full onboarding flow, served as pre-generated variants and rendered as native components. One question at a time, from the variant this user is assigned, with the answers setting their initial app state.
A real app
Morrow Self runs its activation on Wire AI
Morrow Self is a shipping mobile app. Its activation flow runs pre-generated variants rendered as native cards, the same engine in the demo above.
Visit Morrow Self
The loop
One loop that gets sharper every launch
Five stages. Four of them run four variants each on real users, and Wire keeps the winner. The fifth is the engine that decides what a user lands on.
Onboarding
A/B/C/DYour base questions, ordered and sized by the variant this user is assigned. Native cards, one at a time.
Added value
A/B/C/DThe moment they came for, plus the value slides that fit their answers. The variant decides what appears first.
AI personalization
The engineThe engine step. It reads the onboarding answers and what your app already knows, then sets this user's initial state. Nothing is written live, so there are no arms here to test.
In-app review
A/B/C/DThe review ask, fired on the event the variant picks: a board cleared, a journal finished.
In-app questionnaire
A/B/C/DOne short in-app question. The variant decides when to ask it and how it is worded.
What runs alongside the five
- An app features walkthrough. Gesture hints at the point of need instead of a wall of intro slides. It ships with the flow, but it is not one of the five and Wire does not run variants of it.
- The learning loop. Every answer, review and behaviour feeds the next generation of variants, so each launch starts from what the last one proved.
- A/B/C/D testing. Four variants run side by side on each tested stage, assignment is sticky, and the winner is locked in as your static config.
The feedback, in the open
Read any run like a conversation
Every finished onboarding lands in the console. Open one and see what was asked, what they answered, and where they left. This is a live app running on Wire AI.
The problem
The first session is where you lose them
You pay to acquire every signup. Then a generic onboarding treats them all the same and loses most before they reach the value moment. Across 1,000+ apps, average Day-1 retention sits near 24% (AppsFlyer). Most never open your app a second time.
*~24% Day-1 retention baseline from AppsFlyer's industry benchmarks (sample of ~6B installs).
Built by
Malik Chohra. 9 yrs software, 7 in React Native mobile. App Lead at a Series A startup. Mobile on a 9M monthly user app. Lead mobile on a consumer app at 250k MAU, taken from a 4.3 to a 4.9 App Store rating. 20+ apps shipped. BuildingWire AI, AI Mobile Launcher, and writing Code Meet AI on AI and mobile.
Pricing
Don't pay if we don't improve your activation
If activation doesn't measurably improve, or the report isn't actionable, I keep working free until it does. You keep the reports either way.
15 founder seats get the whole engine free, 4 filled. Analytics stays free to 299k events a month, forever, on any app. After that, Starter is €49 a month and Pro is €149, priced on how much of the journey you test, with no usage meter on experiments. Early adopters get 2 months free, then 40% off Starter and Pro until the end of the year. Nothing is charged before you agree to it.
See the full offer- A 30-minute install call with me, fifteen founder seats only
- All four surfaces, the insights brief, and analytics, free
- The insights brief on your live app, ending with what to fix
- A/B/C/D experiments run for you, with no usage meter
Integrate
Your AI tool wires it in
Point your AI coding tool at our MCP server, or hand it the integration prompt that ships in the package, and it wires Wire AI into your app for you. Works with React Native today. For everything else, follow the getting started guide.
Free resources
Fix your onboarding before you automate it
The research behind Wire AI, packaged so you can use it without us. Both ship free through the Code Meet AI newsletter.
The Onboarding Psychology Playbook
The psychology Cal AI and Duolingo run (with the published numbers), the six-stage arc, and the measurement loop that finds the one screen losing you users.
Get the playbook Prompt · Copy-pasteThe Onboarding Verification Prompt
Paste it into Claude or ChatGPT, hand over your flow, and get a screen-by-screen breakdown: the leak, the fixes, and the events to instrument this week.
Get the promptFAQ
Questions founders ask
Don't pay if we don't improve your activation
Fifteen founder seats get the whole engine free: all four surfaces, the insights brief, analytics, and a 30-minute install call with me. Analytics stays free to 299k events a month, forever. If activation doesn't lift, I keep working free until it does. 15 founder seats, 4 filled.