Don't pay if we don't improve your activation
The alternative is a growth hire at around €6,000 a month, or you, doing it by hand at the cost of everything you're not building. Wire starts free, and the AI runs the loop.
The founding cohort
Free15 founder seats, 4 filled. Then the door closes and paid plans begin. I do the install call myself, so fifteen is a real capacity limit, not a marketing number.
- All four surfaces live in your app: onboarding, value, walkthrough, feedback
- The AI reports: who your users are, where they drop, the wording that converts
- Analytics, free to 1M events a month
- A/B/C experiments written and run for you, no usage meter
- A 30-minute founder install call with me, on your real app
Not a discount. An exchange.
A founding seat costs no money. It costs three things instead:
- A named case study, with your app and your numbers.
- Permission to use your activation metrics.
- Real feedback, the length of the pilot.
Don't pay if we don't improve your activation.
If activation doesn't measurably improve, or the report isn't actionable, I keep working free until it is. You keep the reports either way.
A free teardown on your live app, ending with what to fix. No seat required to get it.
Analytics, free to 1M events a month. Forever. Any app.
One command installs it. See where your users drop first, in your own app, at no cost. When you want the AI to start fixing those drops, you turn on the engine. The analytics stay free.
Free, Starter, Pro
Every plan includes the AI reports and analytics, and there is no usage meter on experiments. What moves between the plans is how much of your users' journey you get to test at once.
- A variant
- One version of a step. A different headline, a different order, a different screen.
- A learning loop
- One full pass. Wire writes the variants, runs them live on your users, reads which one activated more of them, keeps that one, and tells you why.
- A learning report
- What a loop found, written down. Who your users turned out to be, where they dropped, which version kept them, and what to change next. Same report the free teardown gives you.
Free €0 Forever. Any app. | StarterFree for early adopters €49 Free for early adopters | Pro €149 40% off for early adopters | |
|---|---|---|---|
| Variants live One version of a step. A different headline, a different order, a different screen. | 5 · onboarding | 10 · two surfaces | 20 · the whole journey |
| Learning report What a loop found, written down. Who your users turned out to be, where they dropped, which version kept them, and what to change next. Same report the free teardown gives you. | One every two weeks | One a week | On demand |
| Analytics | 1M events a month | 5M events a month | 20M events a month |
| Apps | 1 app | 1 app | 3 apps |
| Get Started |
Free
€0
Forever. Any app.
- Variants live One version of a step. A different headline, a different order, a different screen.
- 5 · onboarding
- Learning report What a loop found, written down. Who your users turned out to be, where they dropped, which version kept them, and what to change next. Same report the free teardown gives you.
- One every two weeks
- Analytics
- 1M events a month
- Apps
- 1 app
Starter
Free for early adopters€49
Free for early adopters
- Variants live One version of a step. A different headline, a different order, a different screen.
- 10 · two surfaces
- Learning report What a loop found, written down. Who your users turned out to be, where they dropped, which version kept them, and what to change next. Same report the free teardown gives you.
- One a week
- Analytics
- 5M events a month
- Apps
- 1 app
Pro
€149
40% off for early adopters
- Variants live One version of a step. A different headline, a different order, a different screen.
- 20 · the whole journey
- Learning report What a loop found, written down. Who your users turned out to be, where they dropped, which version kept them, and what to change next. Same report the free teardown gives you.
- On demand
- Analytics
- 20M events a month
- Apps
- 3 apps
Nothing is charging yet. Early adopters get Starter free, the founding cohort runs on Pro, and the paid plans switch on once billing does. You get told before anything is charged.
More variants need more users to read a clear result. If your traffic is thin, run fewer variants on one surface first.
A live consumer app I operate runs twenty variants across the whole user journey on its own, found who its users really were, and surfaced the messaging that took installs from 100 a day to 1,000. It took activation from 69% to 93%, now frozen as the control.
250k monthly users on a consumer app I led. 9M monthly users on an app I shipped. Nine years shipping mobile, seven in React Native.
Pricing questions
Curious how it goes live? See how to integrate. It renders with Wire RN, our open-source SDK.