Free, Starter, Pro. €0, €49, €149.
Priced on how much of your users' journey you test at once. Every plan carries the insights brief and analytics, and no plan meters experiments. The alternative is a growth hire at around €6,000 a month.
What each plan gets you
Every plan includes the insights brief and analytics, and there is no usage meter on experiments. What moves between the plans is how much of your users' journey you get to test at once. The founding cohort below runs ahead of all three, free.
- A variant
- One version of a step. A different headline, a different order, a different screen.
- A learning loop
- One full pass. Wire writes the variants, runs them live on your users, reads which one activated more of them, and keeps that one. The why is yours to write.
- A learning report
- You write this one, not Wire. Point Claude, Claude Code or Codex at Wire's MCP server, let it read your data, and push the report back: where your users dropped, which version kept them, and what to change next.
Free €0 Forever. Any app. | Starter2 months free, then 40% off €49 2 months free, then 40% off | Pro €149 2 months free, then 40% off | |
|---|---|---|---|
| Variants live One version of a step. A different headline, a different order, a different screen. | 5 · onboarding | 10 · two surfaces | 20 · the whole journey |
| Learning reports you push You write this one, not Wire. Point Claude, Claude Code or Codex at Wire's MCP server, let it read your data, and push the report back: where your users dropped, which version kept them, and what to change next. | One every two weeks | One a week | On demand |
| Analytics | 299k events a month | 1M events a month | 3M events a month |
| Apps | 1 app | 1 app | 3 apps |
| Get Started |
Free
€0
Forever. Any app.
- Variants live One version of a step. A different headline, a different order, a different screen.
- 5 · onboarding
- Learning reports you push You write this one, not Wire. Point Claude, Claude Code or Codex at Wire's MCP server, let it read your data, and push the report back: where your users dropped, which version kept them, and what to change next.
- One every two weeks
- Analytics
- 299k events a month
- Apps
- 1 app
Starter
2 months free, then 40% off€49
2 months free, then 40% off
- Variants live One version of a step. A different headline, a different order, a different screen.
- 10 · two surfaces
- Learning reports you push You write this one, not Wire. Point Claude, Claude Code or Codex at Wire's MCP server, let it read your data, and push the report back: where your users dropped, which version kept them, and what to change next.
- One a week
- Analytics
- 1M events a month
- Apps
- 1 app
Pro
€149
2 months free, then 40% off
- Variants live One version of a step. A different headline, a different order, a different screen.
- 20 · the whole journey
- Learning reports you push You write this one, not Wire. Point Claude, Claude Code or Codex at Wire's MCP server, let it read your data, and push the report back: where your users dropped, which version kept them, and what to change next.
- On demand
- Analytics
- 3M events a month
- Apps
- 3 apps
Nothing is charging yet. Early adopters get 2 months free, then 40% off Starter and Pro until the end of the year. The founding cohort runs on Pro, and the paid plans switch on once billing does. You get told before anything is charged.
More variants need more users to read a clear result. If your traffic is thin, run fewer variants on one surface first.
Analytics, free to 299k events a month. Forever. Any app.
One command installs it. See where your users drop first, in your own app, at no cost. When you want the AI to start fixing those drops, you turn on the engine. The analytics stay free.
The founding cohort
Free15 founder seats, 4 filled. Then the door closes and paid plans begin. I do the install call myself, so fifteen is a real capacity limit, not a marketing number.
- All four tested stages live in your app: onboarding, added value, the in-app review and the in-app questionnaire
- The insights brief: who your users are, where they drop, the wording that converts
- Analytics, free to 299k events a month
- A/B/C/D experiments written and run for you, no usage meter
- A 30-minute founder install call with me, on your real app
Not a discount. An exchange.
A founding seat costs no money. It costs three things instead:
- A named case study, with your app and your numbers.
- Permission to use your activation metrics.
- Real feedback, the length of the pilot.
Don't pay if we don't improve your activation.
If activation doesn't measurably improve, or the report isn't actionable, I keep working free until it is. You keep the reports either way.
Start on the free plan, no card. A seat is not required to begin.
A live consumer app I operate runs twenty variants across the whole user journey on its own, found who its users really were, and surfaced the messaging that took installs from 100 a day to 1,000. It took activation from 69% to 93%, now frozen as the control.
250k monthly users on a consumer app I led. 9M monthly users on an app I shipped. Nine years shipping mobile, seven in React Native.
Pricing questions
Curious how it goes live? See how to integrate. It renders with Wire RN, our open-source SDK.